Vriendenpas project
Period: 2021
In 2021, Paradiso developed a new membershipcard for regulars and music enthusiasts to get more involved and invested in Paradiso and all its facets.
The idea
While usually the artist would be center of Paradiso artwork, here it deemed important for us to put the regulars at the center of the campaign. Some of them have been visiting Paradiso since the early 70s; some buy tickets for the same artist over and over again and some have a lasting connection with the building and its history. For them, de Vriendenpas is a wannahave to get more out of their visit and support their favorite venue.
The solution
A focus on the often longlasting and endless list of friendships between Paradiso, its artists and its visitors is at the centre. Tapping into the diversity and range of potential cardholders, combinations were made between the first name of our visitors and the (famous) first names of artists. Communicating not only the longlasting connection between visitor/fan and artist, but also between regulars and Paradiso.
Services/skills: conceptualising, animation, design, copy writing
Collaborated with: Jurry Oortwijn, Avalon Peters
Period: 2021
In 2021, Paradiso developed a new membershipcard for regulars and music enthusiasts to get more involved and invested in Paradiso and all its facets.
The idea
While usually the artist would be center of Paradiso artwork, here it deemed important for us to put the regulars at the center of the campaign. Some of them have been visiting Paradiso since the early 70s; some buy tickets for the same artist over and over again and some have a lasting connection with the building and its history. For them, de Vriendenpas is a wannahave to get more out of their visit and support their favorite venue.
The solution
A focus on the often longlasting and endless list of friendships between Paradiso, its artists and its visitors is at the centre. Tapping into the diversity and range of potential cardholders, combinations were made between the first name of our visitors and the (famous) first names of artists. Communicating not only the longlasting connection between visitor/fan and artist, but also between regulars and Paradiso.
Services/skills: conceptualising, animation, design, copy writing
Collaborated with: Jurry Oortwijn, Avalon Peters
