New Balance
Hierro v8 campaign
The Hierro v8 marks the next evolution of New Balance’s trail running franchise. The visual direction centers on real terrain, shot in Chamonix, a landmark destination for professional trail runners. Wide alpine views are balanced with close, tactile details to emphasize durability and materiality, positioning the Hierro v8 as both a technical tool and a trusted companion in the mountains.
Team:
Photographer/CD: Pim Rinkes
In-house AD: Desiree Schouteten
Assistants: Marcelina Sosnowska, Niels Janssen
Producer: Laure Saint-Yves
Production partner: One Thing Led to Another
Styling: Bryony Hatrick
Retouch: Pim Rinkes
Talent: Candice, Cedders
Witch way now
Campaign design
Witch Way Now is a month-long interdisciplinary program initiated by Helena Castro at Paradiso, in collaboration with film venue Lab111. The program brought together film screenings, talks, and live events centered on the figure of the witch, examining its evolving meanings across history, media, and cultural contexts.
The visual identity is structured around the circle as a recurring symbol within witchcraft, combined with hand-drawn elements and typography. A color inversion system was developed for selected events, shifting the palette from light to dark while maintaining visual coherence across posters and digital assets.
