Context This campaign supports the growth of New Balance’s performance apparel alongside the launch of the 860 v14, activated through direct-to-consumer channels. Shot in Biarritz, the setting brings a lighter, coastal energy to a performance-led story, highlighting the S124 apparel collection in motion. Design & Art Direction The visual direction emphasizes rhythm, repetition, and flow, following three athletes as they run and stretch along the coastline. Movement-driven compositions and natural light create a sense of ease and accessibility, while pacing and framing highlight the versatility of both the apparel and the 860 v14. Team Photographer: Pim Rinkes Assistant: Marcelina Sosnowska Digital Operator: Matthew Miziolek Producer: Laure Saint-Yves Production partner: One Thing Led to Another Inhouse AD: Desiree Schouteten Styling: Pia Gloria Retouch: Pim Rinkes Talent: Lewis, Aurora and Jess